Angels — Investor Deck

Product screens: archetype onboarding, angel invitation, graduated override, sponsor relationships, burnout detection, guided transitions, and wearable integration. Plus social value screens: cross-subsidy promise, relapse compassion, accessibility, pay-it-forward dynamics, impact metrics, and the Angels manifesto.

Onboarding — Archetype
9:41
●●●● 🔋
What brings
you here?
Everyone's circle is different.
Tell us about yours.
🛡
Guardian
I look after someone I love
Tracker
I want to understand my own patterns
Survivor
I'm building my safety net
Connector
I want to bring my people closer

"This product understands real human needs." Four archetypes — each shapes the onboarding flow, default sharing, and nudge frequency. Warm amber gradient, no clinical feel.

Angel Invitation
9:41
●●●● 🔋
S
Sarah has asked you
to be her angel
You'll see how she's doing. You'll be on her safety plan. You'll know what to do if she needs you.
You can adjust what you see and how
you're alerted at any time.

"Someone trusts me enough to ask for this." Centred, warm, personal. No pressure — "Not right now" carries no shame. The angel always has control over their involvement.

Circle Glance — All Okay
9:41
●●●● 🔋
Angels
You
S
Sarah
M
Marcus
J
Jade
D
Dad
K
Kai
R
Rachel
Everyone's doing well this week
Last check-in: 3 hours ago
Circle
Insights
Plan

"Peace of mind in a glance." All warmth glows pulsing gently — every node is okay. One insight line below the circle. The 3-second glance: open, look, breathe, close.

Override — Safety Rules
9:41
●●●● 🔋
← Plan
Your safety rules
Write rules for your future self. These activate automatically when you need them most.
If I go silent for 48 hours
Alert Sarah
If my sleep drops for 3 days
Share my location with Marcus
If I activate my plan
Call emergency services
You can change or remove rules at any time. Rules you write now apply even when you can't act for yourself.
Circle
Insights
Plan

"I can protect myself in advance — this is empowering." Condition → action cards with toggles. Written in advance, activated automatically. Graduated override: the person decides while well what happens when they're not.

Recovery — Sponsor View
9:41
●●●● 🔋
← Circle
87 days
Back on track since November 24
🏃 Morning run 📞 Evening call with James 🟠 Meditation
Fridays have been getting easier
Weekly reflection
You checked in every day this week. Your mood has been steady. That's real progress.
Circle
Insights
Plan

"Recovery is possible and supported." Warm, hopeful. The day counter is prominent but not clinical. Sponsor card with one-tap call. Coping strategies and pattern insights reinforce what's working.

Guided Transition
9:41
●●●● 🔋
🔄
Your circle has changed
Let's make sure your safety net is still strong.
You
S
Sarah
M
Marcus
J
Jade
D
Dad
K
Kai
Update crisis plan
Replace first contact
Review data sharing
I'll do this later
Circle
Insights
Plan

"Even in difficult moments, the system catches you." When someone leaves a circle, Angels guides the person through updating their safety net. Soft, careful tone. One faded node. Clear checklist.

Angel Burnout Support
9:41
●●●● 🔋
You've been amazing
You've been supporting Kai through a lot. That takes real strength.
It's okay to need a break.
Here's how to adjust:
Step back to outer circle
Balance alerts across angels
Suggest professional support for Kai
Whatever you choose, Kai won't see this.
Their care stays uninterrupted.
Circle
Insights
Plan

"This system cares about the caregivers too." Directed at the angel, not the person. Warm, grateful. Three clear options — no guilt, no pressure. Kai's care stays uninterrupted whatever they choose.

Band — Health Insight
9:41
●●●● 🔋
Angels
👤
Angels Band
Your glucose spiked higher than usual after dinner. That's okay — it's coming back down.
6pm 7pm 8pm 9pm Now
Your Angels band also noticed your HRV is lower today. Your body might need a gentler evening.
Circle
Insights
Plan

"The future of personal health — warm, not clinical." Band notification with a gentle glucose curve in warm amber. Natural language, not medical jargon. HRV insight suggests care, not alarm. Health data that feels human.

The Cross-Subsidy Promise
9:41
●●●● 🔋
No paywall on safety
Crisis features are always free. No exceptions.
A
Alex
Pro · £9.99/mo
Advanced patterns, multi-device
A
Amara
Team · employer-funded
Group wellbeing tools
K
Kai
Free · always
Crisis plan, safety net, override rules
Pro and Team subscribers fund free
crisis access for everyone.

"This company has real values, built into the business model." Crisis features are never paywalled. Paying users fund free safety access — values encoded into the revenue model itself.

Relapse Compassion
9:41
●●●● 🔋
Day 1
Counter reset
Recovery isn't linear.
You're still here.
That matters.
J
James was notified.
He's here when you're ready.
Circle
Insights
Plan

"This product practises harm reduction — it meets people where they are." No shame when a counter resets. Warm messaging, compassionate sponsor notification. Recovery is supported, not policed.

Accessibility & Inclusion
9:41
●●●● 🔋
For every kind of human
Phone-only. SMS-first. No wearable required.
Invisible when it needs to be.
D
Dorothy (78) SMS
How are you today?
Good day, love. Had tea with Jean.
M
Marcus (34) APP
Angels · 2m ago
Marcus checked in — feeling steady today
F
Fatima (36) BAND
Glucose stable · HRV recovering · Sleep 7.2h
Stealth mode HIDDEN
App disguised with neutral icon & name. No mention of Angels on lock screen.
Circle
Insights
Plan

"This isn't a product for the tech-savvy wealthy. It's for everyone." SMS for Dorothy, push for Marcus, wearable for Fatima, stealth for safety. Angels adapts to every life.

Pay It Forward
9:41
●●●● 🔋
The ripple
D
S
Sarah
M
Mum
J
James
L
Lena
R
Ryan
Danny was supported through recovery by 3 angels.
Now Danny is an angel for 2 others.
Every person supported becomes someone who can support others.
3.2
Average people invited to their circle per user
Circle
Insights
Plan

"Support is contagious. This is a network effect built on human kindness." Danny was supported, now Danny supports others. Expanding ripples of care. 3.2 average invites per user.

Social Impact
9:41
●●●● 🔋
What we measure
4,200
Crisis plans activated
Each one means someone was ready
89%
Of angels responded within 10 minutes
Because they knew exactly what to do
12 days
Average connection after a crisis
vs 2 days without Angels
Projected from pilot data

"These aren't vanity metrics. These are human outcomes." No dashboards, no charts — just warm numbers that matter. Crisis plans activated, response times, sustained connection.

The Angels Manifesto
9:41
●●●● 🔋
Time in app is not a KPI
Crisis features are always free
The best outcome is a boring one
We care for the caregivers too
Recovery isn't linear
Your data belongs to you

"These people get it. I want to fund this." The closing slide. Six values statements that define Angels. Warm amber gradient matching the opening screen. A manifesto that makes a mission investable.