Infrastructure for human support networks.
SEED ROUND · 2026
2:47am
By morning, Kai was in A&E.
The Problem
“The people who care exist. The infrastructure to connect them doesn’t.”
The Insight
Everyone has 2–5 people who’d drop everything in a crisis. But those people don’t know what to look for, when to worry, or what to do. The infrastructure between “I care about you” and “I can help you” doesn’t exist.
Angels builds that infrastructure.
Same person. Same crisis. Different infrastructure.
The Solution
2–5 inner angels who read your crisis plan. Up to 15 outer angels for ambient awareness. Each chooses their commitment level.
“Sarah knew what to do because Kai told her in advance.”
Safety rules written when well, activated when needed. Graduated override, escalation ladders, pre-authorised actions — your past self protects your future self.
“The override fired because Kai set the rules, not an algorithm.”
Pattern intelligence finds what humans miss. Sleep drops before a flare. Mood dips every Sunday. Gentle nudges to reach out — before crisis arrives.
“Angels noticed the pattern three days before the crisis.”
Works with just a phone. Gets smarter with a smartwatch, CGM, or the future Angels Band.
The Product
Four doors: Guardian, Tracker, Survivor, Connector. One product.
If/then rules written when well. Graduated override system.
Sleep, mood, HRV, activity. Personal baselines, human language.
Sponsor integration, SMS check-ins, caregiver burnout detection.
Why Now
Wearables generate data. Social networks generate noise. Nothing connects health data to the humans who’d actually act on it. Angels fills that gap.
The Other Stories
Market Size
| Segment | Population | Target | Users |
|---|---|---|---|
| Young adults with MH conditions | 3.5M | 5% | 175K |
| Elder care (adult children) | 5M | 3% | 150K |
| Addiction recovery | 1.5M | 4% | 60K |
| “Better friend” general wellbeing | 15M | 2% | 300K |
| Support network (organic invite) | 3–5× | — | 500K–1M |
Business Model
Free tier (crisis + 5 angels) → Pro at £9.99/mo (unlimited circle, all integrations, pattern engine) → Family at £15/mo (6 accounts, elder care).
Per-seat SaaS for employer wellness. Anonymised team wellbeing scores only — company never sees individual data. Employees get free Pro accounts.
Angels Band (Year 2+): biosensor wristband with proprietary health monitoring. Hardware margin + subscription bundle.
£75.6M ARRat Year 5 · UK only · Hardware stream begins Year 2
Go-to-Market
Angels only works with other people. When someone creates a crisis plan, they invite inner angels. When a guardian sets up elder care, they invite family. When a recoverer joins, they invite their sponsor.
Mind, Samaritans, CALM, Age UK. Angels as a recommended tool in their support pathways.
Crisis plans built with therapists. Professional angel role gives clinicians a reason to recommend.
B2B contracts deploy Angels to entire workforces. Employees become personal users.
Physical wristband as conversation starter. "What's that?" → "It's Angels."
Competitive Landscape
| Product | What it does | What it misses |
|---|---|---|
| Apple Health / Oura / WHOOP | Personal health data | No social layer. Doesn’t know who to tell. |
| Strava | Social fitness, visible identity | No health awareness. Doesn’t know you’re in crisis. |
| Life360 | Family location tracking | Surveillance-first. No health context, no crisis plans. |
| 988 / Samaritans | Crisis hotlines | Reactive, staffed by strangers. No history, no plan. |
| I Am Sober / WEconnect | Recovery tracking | Solo tools. No health integration, no support network. |
| Angels | All of the above — connected. | Health data + support network + crisis infrastructure. |
Angels is the connective tissue. Strava doesn’t know you’re in crisis. Apple Health doesn’t know who to tell. Crisis lines don’t know your history.
Values + Impact
Projected from pilot data
These aren’t marketing. They’re architectural decisions encoded into the product.
The Ask
18 months of runway to product-market fit.
iOS + Android apps, backend, pattern engine, wearable integrations
Crisis plan validation, clinical governance, safeguarding framework, pilot programme
Charity partnerships, therapist outreach, employer wellness pilots, community
Closed beta with 500 users across all 4 archetypes. Crisis plan feature validated with clinical partners.
Public launch. 10K users. First B2B pilot. Branded wristband shipping. Charity partnerships live.
50K users. Series A metrics. International: pilot in 2 additional English-speaking markets.
Angels